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Last updated: 18 October 2006
Advertising and market research
Appendix F
A total of $239,178 was paid for advertising during 2005–06. This increase of 71% over the previous year was largely due to the Commission filling a large number of vacancies during the year, as well as continuing its responsibilities during 2005–06 for recruiting Indigenous graduates for a large number of APS agencies.
In addition to this activity, advertising was undertaken to promote development programmes, advertise tenders or recruit employees.
No market research activities assessing the attitudes of the public were undertaken and the Commission did not employ the services of polling or direct mail organisation during 2005–06.
However, a range of processes were undertaken by the Commission to assess the attitudes of APS employees. The Commission used Learn 2 Lead to assist with the facilitation of focus groups of Aboriginal and Torres Strait Islander employees ($5465.55) to inform an evaluation of agency approaches to attraction and retention of Aboriginal and Torres Strait Islander employees. The Commission used ORIMA Research to:
- conduct surveys to obtain the views of Aboriginal and Torres Strait Islander employees on working in the APS ($19,758.42)
- conduct the employee (including survey instrument testing) and agency surveys to inform the State of the Service Report 2004–05 ($85,017)
- conduct focus groups of APS employees' career expectations and preferences to inform the development of the MAC report on Managing and Sustaining the APS Workforce ($10,505).
